If you sell products, there are some website enhancements you'll want to consider in your online marketing strategy. Of course, you must have clear pictures of your products, with more than one picture per product, ideally. You'll want the customer to be able to click the picture and enlarge it to see the product even more clearly. There's no real technology involved with that. But to give the customer the closest experience possible to actually being able to pick up and examine the product, look into the software that allows you to show 3D images on your website. The customer can click on the image or on a slider bar and drag to turn the image completely around so they can get a better feel for the object. This online marketing strategy is becoming more popular as companies realize how effective it is.
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You could also look into the software that allows a customer to hold the mouse pointer over an image and zoom into it. This usually also allows the customer to move the mouse and see various parts of the object incredibly up close. Remember in your online marketing strategy that everything you do to bring the customer closer to the item they want to purchase will increase the likelihood of a sale. You'll also want to ensure that your shopping cart and checkout system is as absolutely simple and easy as you can make it. Any slight hangup, delay or problem is just one more reason for the customer not to buy from you.
If you don't sell products but services or information instead, don't discount the addition of pictures to your website. Screen shots are particularly helpful when selling software, for instance. While adding pictures doesn't require much technology, you'll want to give your website more appeal by adding sound and video. When you're selling a service, for instance, a video of someone explaining the service in a friendly, casual tone can go a long way toward giving a customer a positive impression. Even audio clips the customer can listen to that break down concepts into simple steps can be an important part of your online marketing strategy.
Video that shows screenshots and still shots as well as a person speaking or demonstrating something can be particularly effective. Get the software necessary to make these recording. Don't forget how annoying it can be to have something suddenly start playing, though, so give the customer the option. Then add them to your website as part of your technology online marketing strategy.